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FAQs
What is The Wall Street Journal Digital Network?
The Wall Street Journal Digital Network is the Web's largest publisher of original business news and financial information delivering editorial coverage and innovative advertising solutions that are second to none.
For advertisers, a partnership with The Wall Street Journal Digital Network means access to one of the most coveted audiences in the marketplace. The combination of WSJ.com, Barrons.com, MarketWatch and other Dow Jones topical sites yields over 30 million users each month, including influential business and financial decision makers, top opinion leaders and the affluent set.
Can I advertise in more then one market?
Yes. You can advertise in as many markets as you choose (limited to space availability)
What if I do not have the resources to create my own ads. What can I do?
You can use one of our customizable ad templates at no additional cost. View our online templates here.
Can I provide my own online banner ads (creative)?
Yes. Click here to view our ad specs.
Where does my advertising appear?
Your ads will run across WSJ.com, Barrons.com and MarketWatch.com in addition to a variety of pages containing relevant content (category specific)
Who do I contact about participating in this advertising program?
Call 800.323.6239 or click here
Glossary
Click-through
The action of following a link within an advertisement or editorial content to another Web site or another page or frame within the Web site.
Display advertising
A form of online advertising where an advertiser‘s message is shown on a destination web page, generally set off in a box at the top or bottom or to one side of the content of the page.
Frequency
The number of times an ad is delivered to the same browser in a single session or time period. A site can use cookies in order to manage ad frequency.
Geotargeting
Displaying (or preventing the display of) content based on automated or assumed knowledge of an end user‘s position in the real world. Relevant to both PC and mobile data services.
GIF (Graphic Interchange Format)
A standard web graphic format which uses compression to store and display images.
Impression
A measurement of responses from a Web server to a page request from the user browser, which is filtered from robotic activity and error codes, and is recorded at a point as close as possible to opportunity to see the page by the user.
JPEG (Joint Photographic Experts Group)
Standard web graphic file format that uses a compression technique to reduce graphic file sizes
Page impression
A measurement of responses from a Web server to a page request from the user‘s browser, which is filtered from robotic activity and error codes, and is recorded at a point as close as possible to the opportunity to see the page by the user.
Page view
When the page is actually seen by the user.
Reach
The number of people or households in a target audience that will be exposed to your advertising at least one time during a given period of time.
ROI (Return on Investment)
Net profit divided by investment.
RON (Run-of-Network)
the scheduling of Internet advertising whereby an ad network positions ads across the sites it represents at its own discretion, according to available inventor. The advertiser usually forgoes premium positioning in exchange for more advertising weight at a lower CPM.
ROS (Run-of-Site)
The scheduling of Internet advertising whereby ads run across an entire site, often at a lower cost to the advertiser than the purchase of specific site sub-sections.
Share of voice
A calculation of any advertiser's brand expenditures relative to the overall spending in a category.
Unique visitor
A unique user who accesses a Web site within a specific time period.